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Honibe™ Honey Drop – A Honey You Can Hold™ Now Available in Fred Meyer Stores: Alternative to the Sugar Cube Set to Launch in Pacific Northwest

FOR IMMEDIATE RELEASE:

Montague, PE, Canada – November 17, 2008 – Island Abbey Foods Ltd. today announced it’s distribution agreement with North American retail chain Fred Meyer. A division of Kroger foods (the second-largest grocery retailer in the country), this agreement would see Island Abbey Foods Ltd’s flagship product, the Honey Drop – a honey you can hold, sold in over 125 Fred Meyer locations throughout the Pacific Northwest.

The Honey Drop solves a common problem: liquid honey can be messy. The Honey Drop is an individual serving (one teaspoon / 5 g.) of 100% pure dried honey without any additives. It is ideal for sweetening tea or coffee. Simply drop into a hot beverage and stir. You have all of the natural honey flavour without the usual honey mess.

“We are excited to announce the availability of the Honey Drop in all Fred Meyer stores across Oregon, Washington, Alaska and Idaho,” stated John Rowe, president of Island Abbey Foods Ltd. “The Pacific Northwest is home to many coffee and tea enthusiasts, and we are pleased to now be able to offer these consumers a pure honey alternative to the sugar cube. Fred Meyer is an ideal partner for us as they offer their customers a large selection of teas and coffees, and the Honey Drop is the perfect compliment.”

The Honey Drop comes in boxes of 20 pieces. The Honey Drop is only 20 calories, has a shelf life of one year, and does not contain any artificial coloring, flavoring, or preservatives. The Honey Drop is a product of Prince Edward Island, Canada.

For more information and a list of Fred Meyer stores, please visit us on the web at www.Honibe.com.

About Island Abbey Foods Ltd.

Island Abbey Foods Ltd. is a specialty food producer based in Prince Edward Island, Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island’s bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey from PEI. We offer varietals as found on the mainland, as well as, a few local varietals that are unique to our Island. We also offer the Honey Drop, the world’s first 100% pure, no mess, non sticky honey.

Media Inquiries:
Island Abbey Foods Ltd.
Jodie Trainor, Marketing Manager
Phone: 902-838-4018
Email: jodie@honibe.com

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